BUSINESS STARTUP AND MANAGEMENT

Part 1:
Preparations Before Opening the Clinic

➀ Market Analysis and Positioning

– Understand the target market
– Define the clinic’s positioning and areas of specialization
– Compliance with laws and regulations
– Familiarize with industry regulations and required legal procedures
– Obtain necessary business licenses and professional certifications

➁ Financial Planning and Budgeting

– Analyze initial investment requirements
– Develop long-term financial planning and budget management

➂ Facility Selection and Space Design

– Choose an appropriate location
– Design a space layout suitable for aesthetic medical services

Part 2:
Fundamentals of Clinic Operations

➀ Service and Technology Selection

– Select and develop the clinic’s treatment offerings
– Purchase and maintain relevant medical equipment

➁ Team Building and Management

– Recruit qualified personnel
– Staff training and team development

➂ Internal Processes and Management

– Establish efficient operational workflows
– Quality control and risk management

Part 3:
Marketing Strategies

➀ Brand Building and Promotion

– Establish the clinic’s brand identity
– Implement effective marketing strategies

➁ Digital Marketing and Social Media

– Promote through online platforms and social media
– Manage online reviews and reputation

➂ Diversified Marketing Channels

– Online advertising and digital marketing operations
– Offline events and cross-industry collaborations

➃ Content Creation and Media Marketing

– Fundamentals of short-form video production
– Align brand identity with video content creation
– Key elements of high-quality video production

Part 4:
Customer Relations and Service Optimization

➀ Customer Relationship Management (CRM)

– Establish effective patient communication and service process
– Enhance patient satisfaction through personalized communication
Provide follow-up care and appointment reminders

➁ Service Innovation and Customer Experience

– Design customized aesthetic treatment plans
– Improve patient satisfaction and loyalty

Part 5:
Financial Management and Growth Strategies

➀ Cost Management and Profit Models

– Control operational costs
– Develop appropriate pricing strategies

➁ Exploring Expansion Opportunities

– Explore additional services or products related to core offerings
– Cross-industry partnerships and strategic collaborations

Part 6:
Clinic Culture and Future Development

➀ Clinic Culture and Staff Development

– Foster a positive work environment and shared values
– Talent development and retention strategies
– Internal communication and motivation systems

➁ Future Trends and Global Resource Integration

– Emerging aesthetic technologies and market directions
– Potential collaborations with healthcare, medical, fashion, and beauty industries

More Course